Fashion Photography, I love it. This WOW is for those who are a fashion photographers
Or the beginners looking from where and how to become a fashion photographer & improve their skills.
If I am hitting it right,
You always try to capture a good picture for models
But not able to get the high-quality pictures.
Nothing to Worry.
Here in this article, you will get the tips for Indoor fashion photography.
Note: This blog is written focusing on Indoor fashion Photography. Under the guidance of the Expert Fashion photographers from DPA.
Let’s jump into the topic now,
Table of content
- What is Indoor Fashion Photography?
- Analyse your subject
- Features of the model
- Study the theme
- Wardrobe stylist
- Camera settings for Indoor fashion photography
- Studio light settings
- Capture the mood
- Raw or jpeg
- Try headshots
- Selecting the best of the best pictures
- High-end retouching
- Publish the best one
What is Indoor fashion Photography?
Fashion Photography is a type of photography where the photographer click pictures of fashionable products(Cloths, shoes, bags etc) with the models as a subject, with the motive to display those products for advertisement or commercial purpose in tv, magazine or display ads.
And when the photoshoots are done on a closed roof or somewhere in the indoor place like photo studio it is called Indoor Fashion Photography.
As from the definition, you must have analyzed the importance of fashion photography. Here the focus is on the products taking the model leverage by displaying the features of models too.
So, being as a photographer you have to keep your main focus over the model and the product.
Let now start with the tips…
Analyse your subject:
If you are taking pictures of a bird than that bird is the subject or suppose you capture a cat than that cat will be the subject.
The things which you want to be in the focus within the frame of an image is subject.
So, in fashion photography models are the subjects, who are going to display the products by wearing it.
If you have got any fashion projects or let’s say you are beginners.
The first thing you need to understand is…
What is your subject?
Here the models will be your subject.
Now, you need to analysis your models.
Which you can do the following things:
- Look at the models from top to bottom:
Yes, you can look at the models because you are the one who will pull out their qualities. So, look their height, figure, personality, expressions, appearance and whatever you can analyze.
- Notice the quality feature in them:
As you have seen the models. Now notice the qualities like few models have a good figure, some has a good appearance, few are very attractive and some have a very beautiful face and if someone is not beautiful they have got good height figure personality etc. so, being as a fashion photographer you have to identify these qualities.
- Notice the unwanted features:
As you have noticed the quality feature now you need to notice the unwanted features too like if the model is having fat over the face if the tummy is a bit out. So try to hide these unwanted features while you capture the picture.
All these things you can analyze when you interact with the model, or prior to the shoot when the setup is being done.
- Grap their potential when they pose:
When they start posing at first few shots you will get the idea of her potential. Notice at what they are good at and guide them according to that.
- Guide them with the correct poses:
Sometimes we don’t interact with the professional models. You may face the problem as the model will not be confident enough in front of the camera.
So, you need to make them comfortable by speaking to them and guiding them how to pose.
Features of the model:
Till now you have analyzed the model properly. So it’s easy for you to understand the features of the model.
Now, you have had a good conversation with the model.
If yes, start your shoot and while shooting makes a note about the special qualities of the model.
Why am I asking this to do?
Because of this few things
Firstly, during the course of the shoot, you will capture few shots according to their qualities,
And therefore you can guide them with poses in which they are not good at.
Secondly, it will help you while post-production work. While retouching your picture.
As you will know what’s the model quality and in what areas you need to focus,
to make it look more attractive.
Study the theme:
It often happens that photographers don’t pay much attention while the shoot is on.
Many times prior to the shoots we know what is the theme of the particular shoot.
As we get into clicking somewhere be get out of the theme.
So, you need to remember the theme of the shoot.
Say for example You have got a project and the customer demand pictures of tropical theme.
Here don’t get confused about the theme.
The theme is the overall appearance of the picture like the composition of the image which tells you about the concept or message of the picture.
As you got a project for tropical theme
That means a picture which will say that it’s a summer days with lots of flora and fauna and the dresses according to that theme.
So you need to understand what kind of dress people were in such season and places.
And remember if you don’t understand the theme
1st google it and then ask your client is it the one you are looking for.
You will get a clear idea.
Then guide the models according to that.
The clothes or whatever the model will carry along with her in the photoshoot.
It is the most important thing you need to focus on.
First of all the outfits should be known to the photographer.
So, who will decide about it?
If you have got any project and its the clothing brand than the client will provide you the outfits.
So, it easier for you now as there is no choice.
And if they provide you varieties of clothes than you can make a choice of the clothes for the shoots according to the theme.
Sometime you may get a commercial photoshoot. Where the picture will be used for commercial purpose.
So in such cases discuss with your client for the outfits.
And remember always make sure the outfits are decided prior to the shoots.
It will save your time & make it easy for you.
And you need to check out that the outfits will fit the models.
Sometimes few clothes don’t look good enough on few models, in the picture to publish.
Makeup artist, Hairstylist & Wardrobe Stylist:
If you have a team with all these artists it’s well and good. And if you don’t have then you can hire a freelancer for the same.
And yes, none of them will work for free so either you hire them or if you find it expensive then try to collaborate with the artists.
Why Makeup artists?
Makeup artist helps the models look more beautiful. It’s their role to make the model looks according to their outfits, hairstyle, and theme.
Latest compare these two images you will get to know the importance of the makeup for the fashion photography.
One of the big questions that arise mostly among the beginners that do male model will also require any makeup.
Yes, the male model also required a touch-up. Not like female models but to hide few dark circle or pimples over the face.
Many a time it depends upon the theme and the photographer to do or not to do.
As makeup add beauty to the picture likewise hairstyle too, just imagine a model with the good dress and beautiful makeup but the hair is messy, or not well groomed.
What do you think, will the picture look good?
You can easily identify that because of the hairstyle the picture is not worth it.
So hairstyle plays an important role in fashion photography to make the picture more beautiful.
And the person who takes care of the hairstyle is the hairstylist, so it the duty of the hairstylist to make the model looks more attractive and beautiful according to the makeup, outfit and the theme.
Stylist or wardrobe stylist:
The person who takes care of the overall style and look of the models, to check where the hairs, dress, props and all the outfits a correctly placed while the shoot is going on.
Say for example, how to pose, where and how to place your hand, how to carry the outfits.
In between the photoshoot if any of the dress part s are not properly placed or looking awkward than its stylists due to correct it.
How to look for the stylist?
The best option is to hire a freelancer or its even better if you have a team.
The stylist also helps the picture to look better.
Note: Make sure you align all the artist prior to the shoots. It’s better to speak to the artist and provide them all the details. It will save your time.
Camera Settings for Indoor fashion photography:
The camera settings for Indoor Fashion Photography.
To produce the best fashion pictures you being as a photographer need to be technically strong.
I will share what settings I use in indoor fashion photoshoots.
I generally don’t stick to a particular setting, I keep compensating the settings according to the light and requirement of the picture.
So there is no hard rule to be stick at but yes to make it easy you can follow these settings to get a standard picture.
What are the following things you need to focus:
Shutter speed: The good option to start with is keeping the shutter speed at 1/125
ISO: Keep ISO at 100.
Aperture: After setting the Shutter speed & ISO now, you can compensate the aperture according to the light and the flashlights.
Why here we are adjusting the aperture ?.
Because the larger the aperture is the more lights will enter into the image sensor.
So here two things will matter what lights you are using with how much power & second what is the lighting condition of the studio.
So, click with the highest aperture and then compensate it accordingly.
There are 3 types of shutter mode single shot, continuous shots, and delay or timer mode. Here you keep it with Single shot shutter mode and later you can switch it to continuous mode if you are taking action shots( moving shots). Timer mode is used for self-portraits.
I generally keep the white balance at auto mode. You can use other white balance too if the pictures demand that.
Keep it in autofocus as you will not get time to work on manual focus.
keep the metering mode in evaluating mode or shot.
Indoor Studio Light setting:
In the studio, you will not get an adequate amount of natural light so you have to work with the artificial lights.
The most doable lighting technique I use for my indoor shoots is called Three-point lighting system.
Let’s see what is Three-point lighting system and how does it work?
We use three types of light in this:
- Key light
- Fill light
- Background/hair light
The key light is the main light which will fall on the face or the main part of the subject(model). It is placed 45-degree side of the camera and the height is above that of the camera’s height.
And tilt the key light 45 degrees towards the model.
You can adjust the key light according to the pictures requirements. The power of this light is more than other two lights.
Fill light is the light to fill the shadow which is form due to the key light or might be because of the natural light. Check out this picture for better understanding.
The background light is too highlight the hair or back portion of the model. You can use it also to highlight the background for making the picture more creative.
The below diagram will help you to understand it more clearly.
If the picture required more lights you can add more hair light or even you can you reflector to balance the light on the models face.
What all things you want to include in the frame that you capture are composition. Using the different colors, background, foreground, using the negative space and whatever you use as a part of the image is term a composition.
But in indoor photography how can we make a better composition. Other than just clicking in front of the backdrop.
You can do these few things :
- Use props
- Use a different color of the backdrop.
- Play with the light
- Use props for foreground
- Create negative space
- Try whatever comes to your mind
You can create a theme inside the studio to create a better composition in the picture.
Generally, photographer thinks indoor shoots don’t have more option for composition.
But it not like that.
Oh, you have reached a long way now. That’s great!
But here is the most important one.
To be a good photographer always try to create a good frame.
Believe me, you will do amazing with your camera.
So now what is framing in photography?
The size of the image sensor where the captured image gets saved is in a rectangular shape, and that is the frame of the image. Whatever picture you click that will be under that frame only.
So, capturing a picture in such a way, according to that frame shape to make the picture look of its best is called framing.
Look at these two images for better understanding
I hope you guys are on the same page as we are here to discuss indoor fashion photography.
Try to create different concepts in your pictures, try some innovative concepts.
Either you use some photography techniques or playing with the props.
You can guide the models to give some of their own poses, you may find some uniqueness.
Create concepts that add emotions to the picture, create different moods playing with the expression and poses of the model.
And your picture should speak about the moods and the concepts.
Check out the below images for better understanding.
All the images used in this blog is clicked by the students of DPA.
Raw or jpeg:
These two are the type of file saved in the memory of the camera as a picture.
The raw file has a lot of information and it occupies a lot of memory for that. The quality of the raw file is more than the jpeg.
Jpeg occupies less memory and has less information comparing to the raw file.
So choose the file according to the projects demand. If you have a commercial project where the picture will get displayed in big banners and the client demands high quality go for Raw as you will get more information and you will get more room to retouch the picture.
If you have high storage memory card then you can select both the files. So you will have raw and jpeg both saved on the memory card.
What lens should I use for Indoor fashion photography?
I best option is to go with is canon 50mm 1.4 / canon 50mm 1.2 prime lens, you can also try 70-200 mm IS II UTM and canon 85 mm 1.2 or 1.8
Other than these you can use many other lenses for Indoor fashion photography as per the pictures you required.
Here are the lists:
- Canon EF 35mm 1.4 II USM
- Canon EF 24-70mm 2.8 II USM
- Nikon 85mm 1.4G
- Nikon 70-200mm 2.8G
- Nikon 50mm 1.8G
- Nikon 35mm 1.4G
- Nikon 24-70mm 2.8G
If you have Nikon go with Nikon lens and for canon go with the canon lens.
While you are doing the shoot, try to take few headshots with some creative expression.
Headshots give a very good feature of the model face.
Selecting the best of the best pictures:
After the shoot is done here comes the role of post-production now. Save and organize the picture on your hard drive. Make a project folder and the most important thing.
Select the best pictures from the entire shoots and save it in another folder. These top selected picture will be the one in which you will to the retouching.
It will save your time and helps you to produce work.
Retouching is very important these days for fashion shoots. You should know how to retouch the picture through Photoshop.
If you know how to retouch it well and good if not, then hire someone for that.
After retouching save these pictures in one separate folder.
Publish the best one:
Oh wow, now we are done! It’s time to publish.
Once you deliver the picture to your client.
You will definitely think of publishing the picture somewhere in social media or on your websites.
Don’t be in hurry…
You will not post all the retouched picture on your page.
Just select the best picture among the retouched one and publish it where ever you want.
What mistake photographers do here? After some much of hard effort, they just publish anything for promotion. Which is wrong, post the best one to get the best result.
Oh, now we are done. I hope all the above tips and information for indoor fashion photography will help you to do better photography.
The best part of fashion photography is just trying your know creativity. There is no hard rule just practice and practice will make you better fashion photographer.
We are open to reply all the comments, if you have any question please comment below.
See you in the next conversation…